B-to-C social media Archives - Page 11 of 61 - Event Marketer
Netflix Event Lets TV Fans Mourn Deceased Characters
When a character is lost on a favorite TV show, it’s a sad day for most of us. So why not acknowledge and honor them after they’ve passed? That was the thinking behind Netflix’s event at Hollywood Forever Cemetery, which saw 40,000 people congregate during Dia De Los Muertos, a sacred Mexican holiday that honors...
Fox Turns Fans into Agents to Promote ’24: Legacy’
Fox’s debut of “24: Legacy” received a coveted spot, airing right after Super Bowl LI in 2017. To generate excitement among fans of the original show and capture new audiences alike, the brand created an activation that would help it stand out against all the activities in Houston’s Discovery Park fan zone leading up to...
The Macallan Leverages AR to Educate Young Consumers
Whisky making is an old-world process, but to educate tastemakers about the differences between its two Scotch whisky varieties, Sherry Oak 12 Year Old and the Double Cask 12 Year Old, The Macallan turned to a new-age technology: augmented reality. In a crisp, modern art gallery experience called Gallery 12 that traveled to five cities...
Target Engages Football Fans with Photo Ops and RFID
If ever fans needed a warm welcome, it was at Super Bowl LII taking place in Minneapolis. While some marketers may have found the climate a difficult challenge to overcome, Target embraced it and as the official “warm welcome sponsor” created the Target Bullseye Lodge, a destination inspired by Minnesota where attendees could escape the...