A/V Archives - Page 97 of 129 - Event Marketer
Cadence Lets its Customers Educate Exhibit Visitors
It would have been easy for electronic design automation company Cadence to simply regurgitate its same ol’ trade show booth at the annual Design Automation Conference. Instead, the company rebuilt its experience from scratch, producing a 100-foot-by-100-foot exhibit that was anything but static. Big, bold, and colorful, the futuristic display centered around a series of...
Michelin Exhibit Features Real Section of Racetrack
Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of tires. The exhibit’s exterior featured a large, banked section of racetrack, topped with five high-performance vehicles, including a sexy Porsche Carrera GT. Inside, an...
GM Demonstrates Real-Life Use of its OnStar Service
A revamped auto show presence helped OnStar increase the number of product demo requests and generated subscription renewals for the vehicle security service. Inside the curved-walled, 2,400-square-foot footprint, visitors experienced three areas, all demonstrating real-life uses of the service. In one area, five 42-inch screens ran clips of customer testimonials while two other screens showed...
Sony Exhibit Envelops PlayStation Enthusiasts
The No. 1 video game platform in the world continues to dazzle and delight each May. The annual PlayStation booth at the Electronic Entertainment Expo has officially crossed the line from exhibit to destination. With the goal of showing off the new PSP handheld device for the first time ever in North America while supporting...