A/V Archives - Page 91 of 129 - Event Marketer
National Oilwell Varco Activates a Gallery Experience
National Oilwell Varco turned its brand and products into “objets d’art” with a gallery experience that gave attendees at OTC, the largest oil show in the world, a respite from the trade show floor. Each gallery offered a different thematic focus. In one, video screens mounted on stark white walls featured schematics and other branded...
Bell Box Activation Engages Canadian Festival-Goers
Bell Canada deployed the Bell Box over a 10-day period at three major festivals in Canada: the Francofolies French Music Festival in Montreal, the Quebec City Summer Festival and the Toronto International Film Festival. The goal: to be a fully engaged part of the festival communities at which Bell Canada served as major or lead...
Kodak Concerts Make Black and White Film Cool Again
To herald the reintroduction of black and white film to a generation of consumers becoming very comfy in the Digital Age, Kodak inked a sponsorship of the House of Blues’ 10th anniversary celebration as an awareness platform. The idea was that black and white film was becoming fashionable again. The challenge was establishing a cool...
Genentech Data Visualizer Engages Attendees at ASCO
It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate that it approaches the development of medicines differently than others in the industry. The brand’s goals were two-fold: to rethink how to...