A/V Archives - Page 90 of 129 - Event Marketer
Sony Throws a Halloween Party at the United Nations
Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around the world.” Given the release date’s proximity to Halloween, the campaign leveraged the holiday to maximize media coverage. The United Nations complex in New...
Lowe’s Promotes Home Safety with Educational Tour
Lowe’s largest corporate marketing initiative, its home-grown Home Safety Council charity, has been mobile for five years now, growing bigger and better annually with a super-relevant tour focused on teaching kids how to help parents make homes safe. Two sets of trucks staffed by four safety experts unfold into 1,200-sq.-ft. “houses” featuring true-to-life living spaces...
Snapple Draws Young Demo with Edgy Music Sponsorship
Once its sponsorship of last summer’s Area 2 music festival was inked, Snapple got to work on an activation strategy to take its three new Elements SKUs as close to the tattooed, pierced target as possible. Relevancy was a priority. So Snapple decided early on not to sample in traditional manners or present the brand...
GE Tech Solutions Center Provides Interactive Showcase
Stavanger is considered the capital of the oil industry in Norway and one of Europe’s main energy centers, so building the permanent GE Technology Solutions Center for the GE Oil & Gas experience there makes plenty of sense for the brand. It is located in a dedicated stand-alone three-story building adjacent to the brand’s main...