A/V Archives - Page 85 of 129 - Event Marketer
Norton Leads Media Through the Mind of a Criminal
For the launch of its Norton Internet Security 2010 and Norton AntiVirus 2010 products, the brand needed to bring the reality of cybercrime to the forefront and present its new software as the leading solutions to online threats. To do so, it brought key media professionals from technology, lifestyle and national news publications and blogs...
Audi Press Event Illustrates the ‘Art of Progress’
Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other...
Target’s Campus Events Feature Stylists and Gaming
Building a relationship with future consumers during meaningful times in their lives can hook them for good. Target did just that with its Back to College campaign, which not only drove sales, but also strengthened its connection to first-year college students. New to the program in 2009, Target added beauty and fashion stations manned by...
EA Sports Activates Pop-up Training Centers
During the busy holiday shopping season, EA SPORTS Active put its More Workouts video game in the hands of consumers inside state-of-the-art pop-up training centers in high-traffic locations in Boston and San Francisco. The pop-ups were open for 30 days, which included private influencer events to fuel additional word of mouth among its primary target,...