A/V Archives - Page 80 of 129 - Event Marketer
T-Mobile Organizes High School Basketball Tournament
To raise awareness for its partnership with the National Federation of State High School Associations, T-Mobile created a high school basketball tournament with the top teams and players from around the country. Called the T-Mobile Invitational, the teams played in a Division 1 college facility and had their games broadcasted live on CBS College Sports....
Nationwide Teaches Safe Driving in a High-Tech Mobile Experience
As a well-established insurance company, Nationwide has worked to maintain its message over the years to protect what matters most to consumers. With that charge in mind, the brand set out to bring awareness to the number one cause of death among children in the United States—accidental injuries. Through its Make Safe Happen mobile marketing...
Puma Launches IGNITE Shoe with a Treadmill Spectacle
The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their IGNITE footwear on 25 branded treadmills, six large LED screens, a giant 13-foot semicircular LED tower, out-of-home billboards and signage, not to mention tons of collective...
Coca-Cola’s Drinkable Billboard Samples to the Masses
There are the billboards that one sees off in the distance while driving down the highway, and then there is this billboard—one that dispenses fresh, bubbly Coke Zero to masses of Millennials captivated by the 10-foot-high bottle and 4,500-foot-long straw filled with the caramel-colored liquid. The billboard, which debuted at the 2015 NCAA Final Four...