A/V Archives - Page 30 of 129 - Event Marketer
Warner Bros. Terrifies ‘It’ Fans with Recreated Sets
When it came time to promote the remake of the horror film “It,” one might assume Warner Bros. had only one goal in mind: scare the shit out of people. Well, that was one goal. But in recreating the “29 Neibolt Street” house from the film with an immersive, terrifying and Instagrammable experience for consumers...
General Mills Throws a Social Media-Fueled Bday Bash
Hamburger Helper is an iconic brand, but sometimes “iconic” can be perceived as “old.” To spread the love of the meal-assist product among millennials, General Mills needed to transform its brand into something ageless and culturally relevant. So it celebrated it’s iconic box character Lefty’s 40th birthday. What unfolded was an epic, social media-fueled birthday...
Taco Bell and Forever 21 Host a Saucy Fashion Show
Taco Bell, with its millennial-friendly marketing and social media presence, has positioned itself as a pop-culture icon that’s attracted a diverse audience willing to engage in its quirky brand moments, from the famous Doritos Locos Tacos to Emojis to Taco Bell sleepovers and weddings. Tasty and innovative, for sure. But Taco Bell wanted to be...
Amex’s Press Launch Offers Multisensory Moments
Relaxing in the Centurion Lounge at airports is one of the many perks of owning the American Express Platinum card, and with a brand refresh of the card designed to attract more affluent millennials, as well as two new additions to the lounge network, the brand created an immersive, worldly event to promote both announcements...