A/V Archives - Page 29 of 129 - Event Marketer
GE Expands its Customer Event with a ‘Social Studio’
GE’s annual Minds + Machines event explores the digital transformation of an industrial company, the state of the Industrial Internet, and the environment in which these industrial assets and technologies live and work. But this year, the company sought to go beyond offering content to its audience of GE customers, developers, partners, industry luminaries and...
Heineken’s LED-Fueled Presentations Wow Distributors
With the beer industry losing market share to wine and spirits, Heineken needed to captivate its annual National Distributors Conference audience of 1,200 family-owned, multi-generational business owners gathered at the Dallas Convention Center. Ditching the classic proscenium theater arrangement and replacing it with a 270-degree, bleacher seating setup that immersed guests in three, super high-definition...
Mastercard House Celebrates the NYC Music Scene
Ahead of the launch of its “Start Something Priceless” campaign, Mastercard created an experiential retail environment leading up to the Grammy Awards that immersed cardholders, top pop artists, local musicians, media and influencers in a celebration of the New York City music scene. The five-day Mastercard House was designed as a throwback to the creative...
Fox Turns Fans into Agents to Promote ’24: Legacy’
Fox’s debut of “24: Legacy” received a coveted spot, airing right after Super Bowl LI in 2017. To generate excitement among fans of the original show and capture new audiences alike, the brand created an activation that would help it stand out against all the activities in Houston’s Discovery Park fan zone leading up to...