Artificial Intelligence Archives - Event Marketer
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...
Coke Energy and Amazon Team up for a Voice-activated Product Launch at CES
Energy-boosting drinks are essential to the CES experience. So Coca-Cola teamed up with Alexa Shopping on an interactive experience for the Coke Energy product launch. Attendees interacted with a branded wall, asking Alexa for “Energy.” A voice responded with one of a library of witty quips before a secret trap door opened to reveal a...
Google Takes Sales Training to the Next Level with Device-Powered Vignettes
Education was the name of the game at Google’s Helpful Hub, an environment designed to teach the brand’s retail sales associates about the key features of its flagship hardware products. Leveraging storytelling and eye-catching design, the brand took associates on an immersive, tech-fueled product journey that featured the integration of 144 devices and services and...
Mastercard’s App Intros its Sonic Brand Identity with Personalized Jingles
You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved...