Animatronics Archives - Page 2 of 4 - Event Marketer
Ubisoft makes their independence clear to all at the exclusive E3 press event
Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence,...
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto...
TOTO flushes all expectations away and go above and beyond
WHY THE JUDGES LOVE IT: TOTO created a showroom of private bathrooms featuring its Washlet product, an electronic bidet, where attendees learned about its features from an animated holographic character by the name of “Shizukun.” Triggered by a motion and door-sensor system when the consumer entered the bathroom, the story told by the childlike blue...
Munchkin lets people see life through a child’s eyes
WHY THE JUDGES LOVE IT: The entire exterior of Munchkin’s exhibit was wrapped in vacuum-formed panels featuring LED video tiles—100 feet of them—that showcased an adaptation of its animated campaign film “Miracles.” Portions of the film, which interprets the world through a child’s imagination, along with animated animals that are featured on the cups, were...