2019 Archives - Page 4 of 37 - Event Marketer
Under Armour Engages High School Athletes with Training, Networking, Stunts
Under Armour’s All-America Football and Volleyball Game brings together the top 100 high school football and top 24 high school volleyball players in the nation to train, network, gear them up and indulge them in a week’s worth of stunts, experiences and opportunities designed to support them on their individual journeys. The event space: a...
TikTok Connects with Black Creators Via Masterclasses, Meals and a Gala
To connect with its creator community during Black History Month, TikTok produced the #MakeBlackHistory summit, a three-day event for more than 100 Black creators. Touchpoints included ultra-premium room-drop welcome kits featuring shareworthy swag, a Family-Style Welcome Dinner as well as masterclass sessions, a portrait studio with celebrity photographer Matt Sayles, a gala, and a farewell...
Bravo’s Superfan Convention Features Celebs, Content and Photo ops for Days
BravoCon celebrated popular Bravo franchises and catered effortlessly to Bravoholics in attendance and remote viewers at the same time. Designed as the biggest activation and taping of “Watch What Happens Live” with host Andy Cohen yet, the feast for the eyes in person and on-screen took place across three New York City venues totaling 60,000...
Tinder’s 30-foot Pride Slide Activation Raises Awareness for the Equality Act
Tinder’s 30-foot-tall Pride Slide activated in honor of World Pride in New York City was designed to rally support for the Equality Act. The rainbow-themed double-slide accessed via stairs and an upper deck was exactly 30-feet long, which represented the 30 U.S. states that at the time did not have non-discriminatory laws in place. Each...