2016 Archives - Page 12 of 26 - Event Marketer
Coca-Cola Tasting Room Offers Multisensory Moments
To re-introduce Coca-Cola to Canadians as a beverage to experience, Coca-Cola created the Coca-Cola Tasting Room in an industrial cool environment that offered multisensory moments with the soda—and plenty of socially-sharable moments, at that. All five of the senses were used to create visually appealing experience rooms in a journey led by a “Coca-Colier.” There...
Gatorade Fuel Lab Introduces Science-Backed Products
In 2016, Gatorade expanded its product line with Gx, an ecosystem of science-backed products designed to change how athletes “fuel” through biometrics and alternative food forms. What better event to activate this sports “fuel” (versus sports “drink”) messaging than at the innovation-driven SXSW festival in Austin. The Gatorade Fuel Lab was an experience that drove...
Hospitality Experiences Mark CBS’ Super Bowl Event
As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences. Friday night’s event offered...
#TwitterCity Turns Meeting Spaces into ‘Buildings’
Trade show exhibitors often bury their meeting rooms at the back of the booth. This program shows what can happen when the meeting rooms become the center of the action. #TwitterCity was a small-scale cityscape built inside an 18,000-square-foot ballroom at the Cosmopolitan Hotel where each of the 12 meeting spaces were “buildings” where Twitter’s...