2016 Archives - Page 11 of 26 - Event Marketer
Pure Leaf’s Mobile Experience is ‘United By Craft’
The Pure Leaf brand is steeped in simplicity and craftsmanship. So when the premium iced tea company set out to create a mobile experience to celebrate the launch of its Tea House Collection, it had to design an environment that reflected those core characteristics. Enter: The Pure Leaf Tea House, a modular, open-air structure featuring...
Tenneco’s Think Hubs Drive Three-Year Mobile Tour
Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the...
NetApp’s Mobile Pub Cracks Open Client Conversations
When NetApp needed a new forum for its sales teams to interact with clients, they found the answer in a “mobile pub” that traversed the country in a months-long tour. The “Hops and iOPS” vehicle housed a fully functioning bar where clients could enjoy a beer and learn about the brewing process with a video...
Campaign Camper Encourages Voters to Speak up
CNN and Facebook’s Campaign Camper, an Airstream trailer in which participants captured and shared their feelings through video on a 26-city tour, offered both style and high-tech functionality. A gullwing door on the exterior drove attention from afar. Inside, a lifestyle lounge equipped with a custom u-shaped couch accommodated CNN news anchors who broadcasted live...