2015 Archives - Page 11 of 31 - Event Marketer

December 16, 2015

MasterCard Scans Upgrades for Customers in Theaters

For more than 100 unsuspecting MasterCard holders, a night at the theater turned into a night to remember, thanks to a technology-infused surprise and delight campaign. MasterCard’s Priceless Surprises program teamed up with various cultural institutions in New York City, including Carnegie Hall and The Palace Theatre, to instantly identify cardmembers and reward them for...

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December 16, 2015

Yahoo Visualizer Brings Data to Life for Advertisers

They say seeing is believing, which was Yahoo’s goal at CES 2015. Yahoo wanted to bring to life for advertisers the vast amount of data it has for targeting digital advertising campaigns to the right users at the right time with the right messaging. The answer was a motion-sensitive, interactive data universe where users could...

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December 16, 2015

Puma Launches IGNITE Shoe with a Treadmill Spectacle

The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their IGNITE footwear on 25 branded treadmills, six large LED screens, a giant 13-foot semicircular LED tower, out-of-home billboards and signage, not to mention tons of collective...

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December 16, 2015

Coca-Cola’s Drinkable Billboard Samples to the Masses

There are the billboards that one sees off in the distance while driving down the highway, and then there is this billboard—one that dispenses fresh, bubbly Coke Zero to masses of Millennials captivated by the 10-foot-high bottle and 4,500-foot-long straw filled with the caramel-colored liquid. The billboard, which debuted at the 2015 NCAA Final Four...

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December 16, 2015

AOL Unleashes High-Tech Storytelling Devices at NewFront

AOL went into the 2015 NewFront with one key message: that it provides celebrity-focused, original programming and consistent video content 365 days a year. With that Content 365 message in mind, A/V immersed attendees in the Content 365 offering. Packaged under the theme of “Unleash,” the NewFront conveyed that AOL is unleashing a new breed...

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