2011 Archives - Page 8 of 9 - Event Marketer
Dial for Men Provides Good, Clean Fun at Camp Dirt
Camp Dirt promised 10 pairs of consumers a chance to experience a weekend of fun and filth at the C Lazy U Ranch in Granby, CO. The program played up Dial for Men’s tagline, “Get your dirt on. We’ll get it off.” Nine men and one woman were selected by a social media-driven sweepstakes and...
Pilsner Urquell Leverages DIY Ethos to Boost Loyalty
Do-it-yourselfers can often be difficult consumers for brands to reach. Rather than fight their inherent non-commercial attitude, Pilsner Urquell decided to embrace the ethos. The brewer launched a competition to see which amateur home brewer could make the best Czech-style pilsner. The Pilsner Urquell Master Home Brewer Competition began by inviting home brewers in Chicago, New...
Philips Healthcare Wins with a Booth Alternative
Medical events are a big draw for doctors because they offer a chance to earn the continuing education credits necessary to maintain their medical licenses. They’re a big draw for exhibitors, of course, because of the chance to reach doctors—although doctors aren’t always open to commercial messages. Philips Healthcare found a solution to this age-old...
Mercedes-Benz Takes Fashion Week Beyond the Tents
After a few years as the title sponsor of New York Fashion Week, Mercedes-Benz turned up the heat on its partnership with a couple of firsts. For one, it was the first time that Mercedes had unveiled a vehicle—in this case the new two-seat SLK roadster—at a fashion event. In addition, the automaker for the...