2011 Archives - Page 6 of 9 - Event Marketer
Software AG ‘Streams’ Highlight Focus on Efficiency
Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software...
SoBe Plays Up New Flavors with Themed Experiences
SoBe’s Try Everything campaign was aimed at generating trial and awareness for the brand’s newest flavors. The initiative was part of an integrated effort that also included TV, radio and Internet. To launch the experiential component, SoBe held an event in New York City’s Madison Square Park that had A-listers engaging in challenges inspired by...
SAP Revamps its Annual Partner Conference
Software giant SAP recently transformed Sapphire Now, its annual conference for customers, prospects, partners and influencers. At one recent event, held in Orlando, SAP drew 15,000 attendees and reached an additional 45,000 through all channels, including regional “connected” events, its website, traditional video, live broadcast video and social media platforms. And the event helped move...
A Virtual Event Helps Sage Stay Connected
For years, Sage North America had held two large events each fiscal year—Sage Insights in the fall and Sage Summit in the spring. But, with the roster of exhibitors nearly identical between the two, Sage decided to merge the events into a single Sage Summit. Doing that, though, presented a marketing challenge: How to stay...