Experiential marketing was once a buzzword, a tactical add-on to marketing budgets. Today, the “brand experience”—strategic, integrated face-to-face engagements between companies and customers—is a required part of the marketing mix. Event Marketer was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives with a flagship magazine, awards and recognition programs, and live events.
Here, you can “flip through” the most recent issues of the print magazine, which publishes twice a year. Covers and content from many issues since 2008 are available in our archive. For daily industry coverage, visit eventmarketer.com.
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December 2021
We wrap the year with a review of top trends, a Women in Events special report, two awards programs, an auto show update and your 2022 Marketing Resource Directory...
September 2021
We reveal the top 100 agency partners in the biz, navigate the supply and labor shortage, dig into the "reverse pivot" and explore how to build fan communities...
March 2021
Introducing the next generation of diverse leaders, in-person roadshow strategies, reverse activation and unboxing tips, roving virtual events and the latest drive-thru trend: experiential car washes...
December 2020
Meet this year's Women in Events, explore top event builders, get inspired with the Experience Design & Technology Awards, and read how COVID-19 impacted the event marketing industry in 2020...
August 2020
We unveil the annual agency It List, introduce next-gen experience designers in our student design competition, talk industry comeback strategies, and offer a checklist of virtual event best practices...
April 2020
Top b-to-b marketers discuss their unique challenges, brands weigh the pros and cons of taking a show on the road, and we talk extreme personalization and winning Super Bowl strategies...