EM Exhibit Strategies: January 2025
Exhibit marketers, we’ve got a lot to talk about at the upcoming Experiential Marketing Summit, April 14-16 in Las Vegas. A new partnership with the Experiential Designers and Producers Association (EDPA) will be focused on creating networking opportunities and developing much-needed industry research for you. And at EMS, we’re offering an “Exhibit Strategies” content track...
NRF 2025 Ideas: Four Experiential Tactics We Loved
They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year,...EM Sizzle Newsletter – 1/24/2025
01.24.25 Football fans have long campaigned for the Monday after the Super Bowl to be a national holiday. Even Coors Light is calling it the “Mondayest Monday,” so the brand turned a “Case of the Mondays” into an actual case of beer with limited-time packaging, and also just unveiled the new Coors Light Chill Face Roller to add...
HOSTED CORPORATE PROGRAM FOR END-USER CLIENTS OF EDPA EXHIBIT HOUSE
EDPA members are invited to bring their corporate end-user clients with them to EMS—so your clients can experience the Experiential Marketing Summit for themselves… at no cost to them (or you). EMS has set aside 50 conference guest passes (air and travel excluded, naturally) for THE CORPORATE CLIENTS (available for end-users/brands, not available for other...