Parking Lot Activations: Exploring No7’s Skin Rehab Double-Decker Bus
From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus. No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce...
EM Exhibit Strategies: March 2025
After attending a live event, 87 percent of professionals say they're compelled to talk about the brand they experienced with their family, friends or coworkers, according to Freeman's latest Trust Report. And in this month's reporting, we explore how exhibitors are getting those conversations started through tactile design, play, and uber-premium swag. Best Practices How...EM Sizzle Newsletter – 3/14/2025
03.14.25 Actor Jack Quaid took sitting courtside at an NBA game to a whole new level. Ahead of the debut of his new action movie “Novocaine,” Quaid was spotted with co-star Amber Midthunder at Sunday’s Kings vs. Clippers game. Each time he was featured on the jumbotron, he looked progressively more beat up, starting with an arm sling and later...
SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation
Lush Cosmetics has deep roots in activism, even billing itself as a “campaigning organization fronted by a soap shop.” And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the...