Agency HR Update: Connection, Belonging, and the ‘New’ Onboarding
Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moment’s notice. These skills aren’t necessarily ones you can glean from a textbook. They come from within, or develop through experience. It’s one of many reasons why talent management in the world of experiential...
Eight Tips for Agency Execs on Securing a Work-Life Balance this Summer
That ever-elusive work-life balance concept… is it even possible in the event biz? As event profs begin planning their summer vacations and getaways, we’re examining how agency leaders manage their free time, create boundaries and keep their teams firing on all cylinders. To find out where the community stands on the topic, we spoke with...
How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was...
EM Agency Leader Newsletter: 3/24/2025
03.24.25 From return-to-office mandates to remote workflows, no matter the side of the coin your agency lands on this year, workplace culture has entered its most challenging era. And it appears there is a lot to make up for: A Gallup 2024 poll found that employee engagement fell to an 11-year low, while Inc.’s annual CEO Survey identified “burnout”...