August 8, 2018

Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program

Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of...

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August 7, 2018

EM Video Showcase_080818

Video Showcase   IN THIS ISSUE Where Imagination Becomes Reality MRA & Chase for Business: Finding the Perfect Match   Where Imagination Becomes Reality ASV is a full service, award-winning, minority-owned company with over 30 years of experience providing custom and innovative design and fabrication with high impact results. Posted by: ASV MRA Partners with...

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August 7, 2018

Five Insights on Marketing to Women in the #MeToo Era

Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing...

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