April 16, 2025

EMS 2025: Creativity as a Practice, Hot Topics and Community Experiences

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off...

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April 15, 2025

EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards

The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14 as a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists gathered at MGM Grand Las Vegas for a three-day huddle guided by the...

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April 14, 2025

The Modern Marketer’s Guide to Mobile Experiences

A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving today’s most impactful, strategic and integrated campaigns—and brands are cashing in. Download this free guide to explore strategies and tips to get the most out of...

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April 14, 2025

EM Sizzle Newsletter – 4/18/2025

04.18.25 Clothing brand Garage partnered with influencer and podcaster Hallie Batchelder to host a pink-infused Dirty Detox event in New York City that offered attendees IV treatments from Drip Hydration, an ear piercing station, Hallie’s Detox Bar with green juices and dirty martinis, a dj, mirrored photo ops, and apparel to explore. 📷 Photo of the...

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