Event Wire April 2018
VideoBooth @ Lindt Golden Bunny Event This This week VideoBooth Inc. is excited to be working with Lindt Canada. From March 23 to March 31, come on over for fun, family-friendly Lindt Gold Bunny Easter activities at Square One Shopping Mall in Mississauga, ON. Enjoy live storytelling, interactive activities, plus enjoy some Lindt chocolate prizes...
Watch: Inside The Experience by Dell Lounge at SXSW
Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.
Watch: NBC’s ‘Best Feb Ever’ Mystery Box Stunts Unveil Big Surprises
To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”
Going Solo: What Drives Brands to Take the Leap into Proprietary Events
Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music festival that attracts the millennial audience they’re trying to reach, or a sporting event that draws thousands into a stadium—and their on-site activation.