May 25, 2018

The Secret to Experiential: Amplifying the Five Senses

When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to...

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May 24, 2018

EM Buzz 5.24.28_KS

Your Bi-Weekly Feed of All Things Experiential 05.24.18 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Snaps and Snacks: Inside McDonald's VIP Event  Celebrities and influencers took...

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May 24, 2018

How the H2O+ Beauty Oasis Changed the Landscape for Stagecoach Activations

Coachella is renowned for the host of luxe brand experiences it attracts to the desert each year. The kind that take place at posh mansions and sprawling estates, draw scores of influencers and A-list celebrities and create a near-impossible level of FOMO. But Stagecoach Festival, which takes place just one week later in Indio, CA,...

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May 24, 2018

EM Careers_052518

Event Careers FeaturedJobs Account Supervisor Match Marketing Group – Norwalk, CT Special Events Coordinator Loyola Marymount University – Los Angeles, CA Account Director Match Marketing Group – Norwalk, CT Content Manager Access Intelligence – New York, NY Ohlone College Street Fair Manager Ohlone College – Fremont, CA Assistant Director, Auxiliary Board – Events & Programs...

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