Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the...
EM Sizzle Newsletter – 5/30/2025
05.30.25 Just after a historic stoop in Manhattan’s Upper East Side went viral on TikTok for its arrangement of Lego flowers, the New York Botanical Garden opened a Lego Botanical Garden Pop-Up this month, celebrating the brand’s floral collection. The three-weekend event featured a flower truck, Lego-themed garden displays and a make-and-take station, where attendees built Lego roses, floral...
The Brief: Tanq Holidays and the Wienie 500
This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.
B-to-B Dream Team 2025: Meet Adele Bencsik
Adele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.