May 30, 2025

Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour

Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the...

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May 29, 2025

EM Sizzle Newsletter – 5/30/2025

05.30.25 Just after a historic stoop in Manhattan’s Upper East Side went viral on TikTok for its arrangement of Lego flowers, the New York Botanical Garden opened a Lego Botanical Garden Pop-Up this month, celebrating the brand’s floral collection. The three-weekend event featured a flower truck, Lego-themed garden displays and a make-and-take station, where attendees built Lego roses, floral...

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May 27, 2025

B-to-B Dream Team 2025: Meet Adele Bencsik

Adele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.

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May 27, 2025

Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025

The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025…   Branded Badge Printing …How...

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