Fab 50 2020: Case Studies and Q&As With Some of the Best Fabricators in the Biz
They’re called fabricators, but really they’re experience architects capable of demonstrating a brand’s message—and so much more. Their design chops are parallel to none. They’re quick, nimble and have mastered the art of multitasking to deliver on clients’ needs on time, every time. And throughout the pandemic, the fabrication community’s resilience and determination has shone...
American Express Rallies US Open Fans With Augmented Reality-Based Tennis
American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition and art. At the heart of the 20,000-square-foot Super Rally experience was this question: What would happen if a digital experience...
adidas Marks the World Series With Social Media-Powered Vending Machines
The 2018 World Series between the Dodgers and Red Sox featured several athletes who endorse adidas, and the brand engaged consumers in real time as the Series unfolded, blending social media and activation at Los Angeles and Boston sports bars. When an adidas endorser made a big play, @adidasbaseball social accounts posted an image with...
Microsoft Evokes ‘Stranger Things’ With an ’80s-era Social Media Makeover
Go Know Where was a multi-stage, multi-platform campaign. But Microsoft kicked it off with a stylish, retro social media attack that laid the groundwork for its “Stranger Things” tie-in. To prime the audience for the connection to the ’80s sci-fi juggernaut, the brand gave its social media channels an ’80s makeover, without mentioning the show...