September 20, 2021

No Small Potatoes: Idahoan Foods Embarks on a National Sampling Tour

As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail...

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September 20, 2021

Five Insights on Producing Outdoor Experiences Amid COVID-19

The pros and cons of activating in the great outdoors Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But securing an outdoor venue isn’t...

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September 14, 2021

EM Video Showcase

PRG provides 360° Production on Archer’s Maker Unveil PRG helped Archer pull off a showstopping reveal of their eVTOL aircraft by transforming an airplane hangar into a stage with live extended reality and immersive binaural sound for audiences at home and in-person. Posted by: PRG Powering world-class events and educational experiences. Cadmium simplifies the production of live, hybrid,...

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September 13, 2021

Hybrid Events: How Archer Leveraged Extended Reality to Engage Two Audiences

It can be difficult to envision a future where electric vertical takeoff and landing (eVTOL) aircraft are an everyday form of transportation, so to showcase how it will help usher in the era of urban air mobility, eVTOL company Archer hosted a hybrid launch event for its Maker aircraft. Leveraging cutting-edge extended reality and gaming...

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