Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how event measurement tools and strategies are being employed. Most of respondents reported that they’re benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top measurement tactics. (Look...
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to reinforce the value of Claritin’s non-drowsy allergy formula by running a go-kart track at Seaport Square in New York City.
Sonic Builds an ‘Oasis’ at Bonnaroo with Custom Slushes and Mini Golf
Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and the fast-food chain lived up to its word at Bonnaroo with the Sonic Drive-in Range, a music-inspired mini golf course and sampling experience that served as a respite for weary festivalgoers.
EM Buzz Newsletter: 8.24.2023
08.24.23 With students already returning to school and fall just around the corner, we're looking at how experiential marketing degree programs are evolving, and how the industry can better support the next generation of event profs. Meta Appeals to Influencers with a Retro Lounge at VidCon With callbacks to the ’90s and internet memes, along...