Five Tips for Using Social Media to Build a First-party Database
Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire...
Live From Cannes Lions: Inside Five Engagement-rich Brand Activations
Our picks for the most engaging brand activations during the in-person return of the Cannes Lions International Festival of Creativity.
Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration
The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...
EM Buzz – 8/25/2022
08.25.22 On a mission to attract a new generation of snackers, Peperami coordinated this meat-loving couple's wedding, right down to the hot dog mascot. Personally, we'd rather take the Russell-Stover route. Business Class Live: Amex's 'Style & Swagger' Entice SMBs At Amex’s free educational conference for small business owners, “Every detail is something that you want...