EM Buzz – 10/20/2022
10.20.22 Brands go where the fans go. And right now, fans spanning a multitude of passion points are heading to the metaverse. So we asked State Farm and iHeartMedia execs to give us the scoop on their new iHeartLand Roblox activation. Check out the two-part Q&A. How Bose Got Influencers to Line up for its...
Benchmark Data: 2023 Webinar and Event Strategy
Data-driven insights, top trends, best practices, and action items to craft a winning event and webinar strategy…Creativity on a Compressed Timeline
The impact – and upsides – of producing events in a time-strapped post-pandemic market Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fostering creativity–and productivity–when event plans are moving targets. What they discovered is that, despite...
Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere
Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the...