CES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square...
SYLVANIA Boosts Brand Visibility with a DIY ‘Eye Exam’ Pop-up for Car Headlights
Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue. So just like eyes get routine health checkups, headlights need regular maintenance to preserve visibility. Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up...
CES 2023: 18 Brand Experiences from Across the Show Floor
On-the-Ground Coverage of 18 Brand Experiences from Across the Show Floor View the story Menu AARP ADT BOSCH CANON GOOGLE HISENSE KOHLER LG LOTTE NIKON PINTEREST REDDIT SAMSUNG SIEMENS SK GROUP SONY TCL USPS LinkedInTwitterFacebook CES 2023 On-the-Ground Coverage of 18 Brand Experiences from Across the Show Floor By Juanita Chavarro Arias Sustainable actions, zen...
Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.