Coachella 2023: Festivalgoers Take a Bite Out of the Postmates ReTreat VIP Experience
“This was an opportunity for us to not only engage the 250,000 people who are coming in across the two weekends, but also to bring a bit of that flavor back home. We really tried to create that connective tissue between the two.” -Molly Spychalski, Head of Partnership Marketing at Postmates and Uber For its...
EM Buzz – 4/20/2023
04.20.23 Sunshine and sampling season are upon us. Might we suggest stealing a bite of strategy from the SXSW activation menu? How Brands Got Their 'Bearings' at the 2023 NY Auto Show Our tour of top booth experiences at this year’s New York International Auto Show offers a glimpse of modern trade show trends in action....
Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was...
At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’
Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. The Lodge: A Paramount+ Experience took the concept of Paramount Mountain, central to the company’s lore, literally with activations spread across Clive Bar’s...