EM Exhibit Strategies: March 2024
"We're seeing a lot more color this year after being neutral for so long," Holly Hillis, designer account executive with Sherwin-Williams, told EM during Design & Construction Week in Las Vegas. We'll raise an in-booth brewed, foam-branded oat milk latte to that. Field Report Expo West 2024: Sampling, Displays and Health Food Marketing We came....EM Sizzle Newsletter: 03.15.2024
03.15.24 We’re tired of pivoting, but another swerve may be on the horizon as TikTok is on the brink of a U.S. ban. With the popular video app “making more ad dollars than ever,” the move is catching brand marketers and agencies off guard. Stay tuned… đź“· Photo of the Week The Audible Sound...
SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines
In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. From lounges to guerrilla campaigns to brand immersions, here’s what caught our attention. (Read part one of our coverage here, and stay tuned for our full field report.) Related...