Agency Leader 9/28/2023
9.28.23 From McDonald’s citing its “growth of digital service” as the impetus for removing its self-serve beverage stations, to Taylor Swift’s swift release of the “Eras Tour” movie in theaters next month, to the iPhone’s new customizable Action button for even easier shortcuts, we’re certainly in an age of speed and convenience. And customer experience...
Consumers and Influencers Check in to The BÉIS Hotel in L.A., Vancouver and Dallas
The BÉIS Hotel pop-up offered travel-themed photo ops, engagements and product showcases, touching down for several weeks in L.A., Vancouver and Dallas.
How Drinkware Brand Stanley Mobilized its TikTok Fans for an IRL Pop-up in L.A.
Stanley welcomed more than 3,000 consumers to its indoor/outdoor Summer of Color three-day pop-up in Venice Beach that showcased its best-selling products and introduced summer-inspired colorways.
Photo Tour: 10 Steal-worthy Tactics from the INBOUND 2023 Conference
INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic. The sold-out b-to-b event marketing staple upped the ante for this year, boasting an additional 3,000 attendees, nearly double the number of educational sessions, a festival-style format, surprise-and-delight “drops” enabled by app push notifications, accessibility features, and much more.