Podcast: EM Editors Take San Diego Comic-Con 2025
San Diego Comic-Con is the epicenter of fandom, annually bringing together thousands of fans at the convention center and across the city at off-site brand activations to celebrate the latest in comics, movies, TV and pop culture. The Event Marketer editors were on the ground to take it all in and bring our firsthand coverage...
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend
Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education,...
How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback
It’s the year of the Disney throwback, and our millennial hearts are all in, from the release of “Freakier Friday” to the Jonas Brothers bringing out Demi Lovato for a “Camp Rock” reunion at MetLife Stadium. Nostalgia marketing is at the core of the first-ever Disney+ Throwback campaign, a summer-long celebration of ’90s and 2000s...
EM Sizzle Newsletter – 8/15/2025
08.15.25 To promote “Wednesday” season two, Netflix partnered with Wendy’s to cook up a “Meal of Misfortune,” which includes “Dips of Dread,” “Rest in 10-Piece” nuggets, “Cursed & Crispy” fries and a “Raven’s Blood” Frosty. A Wednesday’s pop-up took over a Wendy’s in Norwalk, CA, and the lines were killer. A content creator reported waiting more than four hours in...