Drone Shows: The New Face of Brand Storytelling
In today's dynamic advertising landscape, drone shows emerge as a game-changer, offering a fresh, innovative avenue for brand engagement. Beyond traditional static mediums, drones bring messages directly to audiences, creating captivating aerial displays that resonate both offline and online.
Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders....
EM Video Showcase – 10/25/2023
Evolve Activation & Taste of Iceland Evolve Activation, for the second year in a row, produced Taste of Iceland, a fully immersive experience celebrating Icelandic culture. Live Concerts, Food Tastings, Film Screenings and Book Signings 12 Brand Partners 34,000 Attendees Appearances by The First Lady of Iceland Posted by: Evolve Activation Expand MediaFabric: Quick Setup,...
Pepsi CMO Todd Kaplan: ‘We Don’t Chase Trends. We Chase Consumers.’
Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi cmo Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don’t chase trends. We chase consumers,” he told the crowd. But that also entails understanding why people are...