EM Exhibit Strategies: August 2025
Tradition-rich trade shows are evolving alongside their exhibitors who are leaning into experiential. The 80-year-old National Hardware Show will rebrand next year to NHS Concept to Commerce and incorporate hands-on learning and innovation, according to Lauren Csire, marketing director at RX Global. Features of the show program include a full go-to-market simulation, where attendees can create a...
10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health
For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a global innovator in animal health with a multi-exhibit experience that showcased new products and connected with veterinary professionals in personalized, memorable ways. Designed for education and engagement, the 50×60-foot corporate exhibit featured product-focused zones with hands-on engagements and custom workstations,...
The Brief: Hatching Mascots and Slime Boutiques
This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.
Experiential Trend of the Week: Cinematic Campaigns
Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have been capitalizing on the nostalgia, the eats and the viewing venues to drive trial, inspire learning, and immerse consumers in their favorite IP. Idea: Scale-up the simplest of pleasures. Like popcorn. Free streaming service Pluto TV’s “Summer of Cinema”...