Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data
For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that.
EM Buzz Newsletter: 12.14.2023
12.14.23 If we're being honest, life has been the pits on several fronts this year. So it's only fitting that Pantone's 2024 Color of the Year be dubbed "Peach Fuzz," a warm, airy hue meant to inspire "an opportunity for nurturing, conjuring up an air of calm." Color us hopeful. Tailgating Trends: 10 Companies Tackling...
How a New Era of Beauty Events is Being Defined by Fans, Not Brands
Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire. Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. In this new era of beauty, the community makes...
Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns
Your monthly event sustainability update Strong sustainability programs include activities your brand can talk about—and promote. A shining example (and the 2023 Grand Ex award winner), Reddit donated its CES exhibit walls to Habitat for Humanity post-show, and then at Cannes Lions, opted to forgo swag giveaways in favor of its Karma Kash initiative, through...