EM Sizzle Newsletter: 09.20.2024
09.20.24 School is back in session, and brands are eager to meet students on college campuses. The 13-city Stanley Studio H2O tour kicked off last week at the University of Wisconsin–Madison with a pop-up shop and complimentary engraving of cups at the Stanley Create station. Cheers to that and four other brands on the road this fall. đź“· Photo...
The Brief: Harvesting Screams and Ferry Fashionistas
This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.
Q&A: 10 Minutes with John Blyth of Ricoh
When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional. For Ricoh, a multinational imaging and electronics company, design and messages inspired by the brand’s Japanese roots helped place personas...