Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit
In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media announced its acquisition of award-winning mobile builder Turtle Transit. The combination of Lime—known for its speed, efficiency, quality work, and fleet of 175 mobile vehicles—and Turtle, one of the most creative custom mobile vehicle design shops of the last 20...
Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences
Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. Presented by Mastercard, the tournament has welcomed top talent from around the world to...
EM Exhibit Strategies: March 2024
"We're seeing a lot more color this year after being neutral for so long," Holly Hillis, designer account executive with Sherwin-Williams, told EM during Design & Construction Week in Las Vegas. We'll raise an in-booth brewed, foam-branded oat milk latte to that. Field Report Expo West 2024: Sampling, Displays and Health Food Marketing We came....