The Brief: ‘Pregnant’ Street Teams and Big Green Keggs
This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs.
Five Playful Exhibit Activations from Licensing Expo 2024
Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage...
EM Deep Dive Newsletter: 06.02.24
06/02/24 This Week We’re Talking About: Festival Technology Music festivals are fertile ground for reaching Gen Zers. But making inroads with younger demos requires speaking their native tongue—technology. Over the years, brands have experimented with activations spanning immersive theaters and interactive dance floors at festivals. But considering social media is where Gen Zers are discovering music, creating access points...
How to Create a Kid-friendly ‘Hollywood’-style Premiere, Disney’s ‘Bluey’ Way
Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for sale and a family wedding—the brand hosted an event worthy of a Hollywood premiere.