Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers
Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. In this free, one-hour webinar hosted by Event Marketer and featuring leading industry experts, you will hear the latest thinking on how AI is being leveraged across attendee experiences, internal design and measurement practices and the impact AI policies will...
EM Exhibit Strategies: August 2024
Is your booth approachable? We're seeing the softer side of exhibiting at shows this summer, with brands leveraging animal personas for story-driven product showcases, leaning into cardboard for a lighter touch and look, and encouraging attendees to dig in the sand. Booth builds aside, you can always play with scale, like serving up tiny snacks, a...
Hot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer
Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses, but 2024 brought other types of brands into the mix, too, including Sparkling Ice and...
Small But Mighty: How Modest Booths Can Steal the Show
How often do attendees avoid walking down an aisle because it feels like an empty tunnel of doom? Bored salespeople on their phones and the overall sense of being bait are enough to make anyone turn on their heels and go for free coffee at a market leader’s sprawling exhibit. But small can be beautiful...