Buzz 6/11/15
%%PLUGIN_WEB VERSION:1203902-View as html%% Your Weekly Feed of All Things Experiential 06.10.15 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication ...
From Shanghai With Love: The First-Ever CES Asia
Intel’s Victor Torregroza, Program Manager-Brand & Reputation Marketing, Sends You a Taste of the Action A few weeks ago, I attended the debut of CES Asia at the Shanghai New International Expo Center (SNIEC). It was my first time in Shanghai and I was excited to experience the newest incarnation of CES. CES Asia took...
Three Lessons On Event Marketing To Women
There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that women, as the dominant drivers of our consumer economy, account for $7 trillion of annual spending in the U.S. and more than $20 trillion globally. Another trend, says Sam Ellison...
7 Top Attributes of a Experiential Brand Ambassador
One of the most often overlooked reasons why an experiential marketing program fails is staffing. A brand experience can live and die by its representatives in the field. Hiring a Rock Star Brand Ambassador not only means that you can sleep better at night knowing the details are in the hands of a capable, confident...