August 25, 2015

LEGO’s Tour Strategy Targets New Fans

LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the related Airjitzu game with an immersive and challenge-driven activation. Launched in early July, the Ninjago tour has traveled to seven large events, including the California and Iowa state fairs, as well as a variety of smaller, high-traffic family events ranging...

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August 24, 2015

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August 24, 2015

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