GM Touts OnStar with Mobile Command Center
General Motors’ OnStar vehicle assistance service has gained traction among car buyers, but the automaker wanted to spread the word about a newer, related product called the FMV (For My Vehicle) Mirror. Available to owners of any make of car—not just GM models—the product offers the same support and services as OnStar. To get the...
GE Healthcare Revamps Booth to Pack ’Em in at RSNA
GE Healthcare went into the planning process for its exhibit at the Radiological Society of North America show with some pretty ambitious goals. With a new look and feel and a budget 20 percent less than the previous year, the company needed to integrate 12 different business units and their products into a unified show...
Gourmet Food Truck Trend Gives Gap a Tasty Idea
The Pico de Gap campaign set out to tap into the heritage behind Gap’s 1969 denim line—and to play up the idea of “democratizing fashion.” To do it, Gap leveraged the gourmet food-truck trend with four hand-painted Pico de Gap taco trucks and a “Made in L.A.” theme. The tour, whose name was inspired by...
Verizon Offers Bowl Fans a Power House
Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand...