Kyocera Uses Motion Capture to Prove its Tech Savvy
As a partner in the Virgin Mobile FreeFest, Kyocera wanted to activate its sponsorship in a way that demonstrated its commitment to cutting-edge technology, celebrated its Japanese heritage and created festival-wide buzz. The solution was the Echo Temple, an interactive audio installation where festival attendees became the band. Using state-of-the-art motion tracking technology, the brand...
Kleenex Urges Shoppers to Send the Gift of Tissues
To take market share away from its competition while providing a strong brand experience for women ages 25- to 54- years old, Kleenex introduced the Softness Worth Sharing 2.0 campaign. The program came to life across several channels, including TV, online and at retail events. The online component let consumers send a “share pack” of...
Jamie Oliver Tour Sparks Interest in Healthy Eating
When celebrity chef Jamie Oliver won the prestigious TED Prize, he said he wanted to create a sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity. Thanks to $100,000 from that organization and numerous supporters and partners, Oliver built a flagship for his revolution—the...
HP’s Boosts Employee Engagement with Virtual Event
Hewlett-Packard research showed that its employees who discussed job performance and career goals with their managers had overall higher engagement scores than those who didn’t. So the company created the Global Career Development Connection program, bringing 300,000 employees, managers, business groups and job functions together at one time in an always-on virtual environment designed to...