Consumers Drive Ben & Jerry’s Summer Tour via Twitter
Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event...
Olympic Spirit Revs Up Sales for BMW
Even for the ultimate driving machine, it isn’t easy to stand out in the luxury automobile segment. And owner retention can be a particular challenge in a market full of worthy competitors. To show how its cars stack up against those rival manufacturers, BMW invited its existing owners to test-drive its 6 Series cars as...
Boeing Wows Guests with Three-Day Launch Event
Boeing’s 747-8 reveal took place in one of its gigantic manufacturing bays at its Everett, WA, plant. More than 10,000 Boeing employees, their families, media and a select group of industry VIPs watched in awe as an enormous 61-foot by 225-foot drape dropped dramatically in front of the new plane. But to make that happen,...
Bombardier Designs its Own Spin on ‘Flight’
At aviation shows, displays that play off of the concept of wings and flight are pretty standard. To make its National Business Aviation Association exhibit more dynamic and engaging, Bombardier enhanced a series of rectilinear architectural structures and aerodynamic spaces with large video walls. The effect gave the exhibit a sense of movement that uniquely expressed...