Global Pharmaceutical Company, National Sales Meeting
A global pharmaceutical company reached out to Broadstreet to develop and produce its National Sales Meeting. The meeting capped another year of an ever-growing partnership between Broadstreet and the organization. That long-term partnership proved vital in the pre-show production process.
Bud Light’s ‘Selfie City’ Boosts Content Capture
It was a once-in-a-lifetime event that needed to be captured: Bud Light’s Whatever, USA campaign, which awarded 1,000 unsuspecting consumers with a weekend of experiences where they continuously proved they were “#UpForWhatever.” Bud Light had created the fictional town of Whatever in a takeover of Crested Butte, CO, turning it into a full-scale theatrical production...
Ford Test Drives a Targeted Facebook Strategy
Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand. Through it, Ford offered an incentive: $50 in exchange for a test-drive through an online promotion. This led to some challenges, including the problem of these offers...
UBM Shows its Game Face with a Customized App
UBM’s Game Developer Conference is the primary forum for programmers, artists, producers, game designers and business decision-makers involved in developing interactive games to exchange ideas and shape the future of the industry. This year, to keep them connected with each other, the conference organizers and content, UBM got its game on with a customized event...