Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models
We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. From wetsuits to bucket hats to flip-flops, we explored the variety of exhibits that made up the largest...
Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo
As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear...
Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’
AARP, the association for people 50 and older, is all about popping up in unexpected spaces where it can engage its current audience as well as the next generation. When the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April to July, the brand saw...
Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff
It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.