EM Video Showcase-10-21-15
Video Showcase IN THIS ISSUE LiGo: Business Networking You Can Wear B2B Mobile Demos: MRA and Mitsubishi Electric Boost Event ROI with Real-Time Data LiGo is in-the-moment matchmaking experience powered by wearables. Track attendee behavior stats on the go: connections made, session attended, and lead retrieval by exhibitors! Posted by: Limefy Mitsubishi...Why All B-to-B Events are Influencer Events
What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all. Smart b-to-b events today...
WE TV Woos Ad Buyers With PopBars
Building off the success of its previous juice bar activations, WE tv in September and October will visit 12 ad agencies in New York City and Chicago with this year’s rendition—a selection of artisanal gelatos and sorbets from PopBar, a popular Big Apple ice cream shop. The network rebranded last year, dropping “women” from its...
The Marketing Scope Upgrades its Virtual Prowess
The Marketing Scope is an online community and resource center for marketers, and to better reach its global audience, the brand implemented a state-of-the-art virtual environment in 2014. The environment was designed to host the brand’s various virtual summits and networking events, while giving users easy access to content, contributors and resources throughout the year....